LeBron Ego Flop?

CLEVELAND – This isn’t important enough to LeBron James. That’s the uncompromising, unconquerable truth. Everything has come too easy to him, and he still doesn’t believe that winning championships takes a consuming, obsessive desire that borders on the maniacal. He is chasing high school and college kids on recruiting trips for his fledgling marketing company, medicating his insecurities with unending and unfolding free-agent dramas.

James is chasing Warren Buffett and Jay-Z the way he should be chasing Russell and Jordan and Bryant. He wants CEOs to bow before him, engage him as though he is a contemporary on the frontlines of industry. Only, the truth of the matter is, he’s a singular talent who’s going to watch his playoff failures start to chip away at the thing that seems to matter most to him: his marketability and magnetism...More